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Front Edge 2017 Keynote: The Power of Serendipity. How to Hack Your Brain for Creativity, Innovation and Success.
16 April 2018 @ 11:00 - 12:00
What predicts professional and personal success? What do Bill Gates, Mona Lisa and JK Rowling have in common? Why are some people creative while others are not? All of these questions have a clear, evidence-based answers, yet for most of them we still value myths and intuition over science and evidence.
For the last 10 years I have explored various ways in which best scientific evidence can inform our day-to-day lives. In my talk, I’m going to examine and question wildly popular beliefs in the areas of innovation, creativity and success, sharing key principles for adapting evidence-based approach to coming up and implementing new ideas. Ultimately, I will point to the power of serendipity as an answer to an age old question: “Where to great ideas come from?”